June 13, 2012

Gucci Sustainable Soles

Marola Green Ballerinas

Gucci just launched an Eco-Friendly Sustainable Sole Shoe Collection as part of Prefall 2012. 

Frida Giannini's new project is part of the house's mission to interpret fashion in a responsible way, while maintaining a balance between timeless values of style and quality with a green-growing vision.

The Sustainable Soles include the Marola Green Ballerinas for her and the California Green Sneakers for him, both realized in certified bio-plastic. 

California Green Sneakers

This innovative project symbolizes another important challenge and reinforces Gucci's commitment to the environment as we saw with the Ever Manifesto Bamboo Bag, Gucci Eco-Friendly Eyewear Collection and the Organic Silk Gown at Cannes 2012.


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